“Unique and sustainable paper goods inspired by art and design, with a focus on functionality, simplicity and quality. Designed for the user to keep.”


Our Story

Inspired by the colourful packages of the famous Italian biscuits, Amaretti Design is an independent stationery brand created in 2013 by Valeria Armeni, Italian illustrator and designer based in London.

The idea behind Amaretti Design is to create functional and unique paper goods that can add a new value to the art of correspondence. From notebooks and diaries, to cards and decorative papers, each product is designed and manufactured with great attention to detail and an emphasis on simplicity and tactility, using traditional printing processes and techniques.

Amaretti also offers a range of handmade cards, individually produced in London. This makes each product simply unique,but also a miniature piece of art to be collected or framed. For this reason, Valeria loves to work with retailers, designing tailored products to better match their shops concept and style.


All our products are made in Italy and the UK using only the finest quality paper and innovative materials. From the very beginning, our goal has been to create beautiful paper products in an eco-conscious way. This is why we have always been investing in sustainable materials such as FSC certified paper and, whenever possible, recycled card stock from local suppliers.

Our most favourite paper collections include the luxurious Arcoprint by Fedrigoni and Colorplan by Gf Smith, as well as the pioneering Extract papers by GF Smith made from disposable coffee cups.

We choose to use recyclable packaging whenever we can, so you will find less and less plastic wrap in our orders from now on. As for our cards display bags, we are investing in a biodegradable alternative which we aim to apply to our full range very soon.